Martech + ad tech, optimism about new data privacy laws & more

Featured story

Despite marketers' optimism about new privacy laws, massive data breaches continue to rock consumers' trust   Jul 5, 2018 by Robin Kurzer Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions?

From MarTech Today

Martech + ad tech, part 2: Connected data and people-based marketing   Jul 5, 2018 by Jose Cebrian Contributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and explains how technology makes the effort possible.

From Marketing Land

Should marketers own programmatic accounts as they do with SEM & Social?   Jul 5, 2018 by Kevin Lee Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house.

Close the Online/Offline Data Gap with AI-driven Call Intelligence   Jul 5, 2018 by Digital Marketing Depot Consumers don't think of their brand experiences as "online" or "offline." They expect one consistent path to purchase, no matter how they interact with you. With mobile search and voice interactions on the rise, it's more important than ever to make phone calls a critical part of your data-driven marketing strategy.

Facebook reminds developers deadline for app reviews is less than a month away   Jul 3, 2018 by Amy Gesenhues App developers wanting to keep access to a number of APIs will need to submit their apps for review by August 1.

From Around The Web

Snapchat brings AR to Disney, Universal, Six Flags, Mobile Marketer

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