Salesforce buys Datorama, Clinch launches Instagram Stories tool & Microsoft shows ethical leadership

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Salesforce adds more intelligence with Datorama purchase   Jul 16, 2018 by Barry Levine The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams.

From MarTech Today

Clinch launches tool to dynamically generate ads for Instagram Stories   Jul 16, 2018 by Barry Levine The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at scale.

Microsoft demonstrates ethical leadership in calling for regulation of facial recognition   Jul 16, 2018 by Greg Sterling Microsoft is out in front of its major tech company peers on this one.

As addressable TV becomes more pervasive, here's how to find your audience   Jul 16, 2018 by Justin Freid Contributor Justin Freid suggests a variety of data sources that you can employ to improve TV advertising results.

Connect with passionate marketers — rates increase next week!   Jul 16, 2018 by MarTech Today There are others like you. We've met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get results. Discover, learn and connect with them at MarTech® October 1-3 in Boston.

YouTube's Copyright Match Tool finds videos uploaded without the creator's permission   Jul 16, 2018 by Amy Gesenhues The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers.

From Marketing Land

Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence   Jul 16, 2018 by Digital Marketing Depot With mobile search and voice interactions on the rise, it's more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable real-time insights from inbound phone conversations.

New features in the Facebook Ads Manager app make building ads on mobile easier   Jul 16, 2018 by Amy Gesenhues The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more.

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