Brand authenticity, Jumpshot makes some data public & podcasting’s continued meteoric rise

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Jumpshot makes public some Amazon purchasing data, other digital consumer insights   Aug 27, 2018 by Barry Levine The digital intelligence firm is revealing selected insights it gets from a panel of more than 100 million devices worldwide.

From MarTech Today

Are brands approaching a crisis in authenticity?   Aug 27, 2018 by Barry Levine MarTech Conference Chair Scott Brinker: It's a 'non-zero' possibility.

Tobii adds eye-tracking for 360-degree videos   Aug 27, 2018 by Barry Levine After last year's addition of VR eye-tracking, the Sweden-based firm now allows marketers to map gaze-trails in the major virtual environments.

Podcasting continues its meteoric rise, creating more opportunities for marketers   Aug 27, 2018 by Robin Kurzer Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated audiences.

Secure your seat at MarTech! Best rates expire Saturday   Aug 27, 2018 by MarTech Today Marketing technologies and operations are maturing at lightspeed. It's no surprise that organizations are struggling to keep up. For senior marketing leaders like you, connecting strategy, technology, and talent that drives results is expected on demand, not in some far off, hypothetical and mythical future. Attending MarTech® will inspire you with fresh approaches and equip you with the […]

3 reasons why your leads are bad & how to evolve the way you deliver for sales   Aug 27, 2018 by John Steinert Contributor John Steinert argues that B2B marketers now have both the learning and the tools to move beyond leads to a more effective approach.

From Marketing Land

Email marketing turned 40 this year. Now what?   Aug 27, 2018 by Kyle Henderick Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we've come since then and where we're headed.

From Around The Web

Here's What's Needed To Scale Behavioral Targeting In OTT, AdExchanger

The Future Is Now: How Chatbots Streamline Lead Gen and Sales, Salesforce

How to pick the core components of your MarTech stack, ClickZ

Marketing Tools That Will Generate Value For Your Business, Forbes

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