Forrester Wave on social listening tools, managing the stack & Google expands Assistant device network

Featured story

The newest Forrester Wave on social listening platforms expresses disappointment in the category   Aug 30, 2018 by Barry Levine The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise.

From MarTech Today

Managing the stack: Analytics, data management and the new era of marketing   Aug 30, 2018 by Jose Cebrian Analytics tools aren't just another level of your martech stack. Contributor Jose Cebrian argues that they should be interwoven throughout the technologies used in the marketing process.

Learn how to navigate Google's Comparison Shopping Services   Aug 30, 2018 by Digital Marketing Depot In the European Union, it's been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found to favor its own services on the main search results page (SERP), Google responded with […]

From Marketing Land

Google expands Assistant device network, adds polyglot support   Aug 30, 2018 by Greg Sterling Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances.

From Around The Web

What Should An AI-Driven Search Engine Be Able To Do?, CMSWire

The State of Marketing Technology in 2018, MarketingProfs

The 4 Forces of Marketing Operations & Technology, ChiefMartech

Marketing Tools That Will Generate Value For Your Business, Forbes

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