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2018年8月28日 星期二

SearchCap: GMB gets new ‘veteran-led’ attribute, smartphone shopping survey, SEO nerds & more

 


 
Featured story
 

Survey: 82 percent of smartphone shoppers conduct 'near me' searches

 

Aug 28, 2018 by Greg Sterling

Over 90 percent of survey respondents also said they were likely to click on the first set of results.

 
From Search Engine Land
 
Don't take it from us. Here's what SMX attendees say!
  Aug 28, 2018 by Search Engine Land

Attending a conference is an investment. You expect sessions, keynotes and clinics that unearth tactical nuggets you'll implement to launch or improve your marketing efforts. Search Marketing Expo – SMX East is an intense, 2-day search marketing deep dive. You'll learn brand-safe, actionable tactics from leading SEO and SEM experts.

 
This SEO nerd says its OK to ask for links
  Aug 28, 2018 by Andrew Dennis

Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they've helped SEOs get a better understanding of what's OK when it comes to link building.

 
Google adds new 'veteran-led' attribute to Google My Business profile
  Aug 27, 2018 by Greg Sterling

It becomes the second business owner identity attribute, following 'women-led' in March.

From Marketing Land
 
How to find good writers and other content marketing struggles
  Aug 28, 2018 by Jessica Foster

You get what you pay for when it comes to copywriters says contributor Jessica Foster.  Here's a look at how to hire good copywriters to help drive traffic and sales to your site.

 
Jumpshot makes public some Amazon purchasing data, other digital consumer insights to marketers
  Aug 28, 2018 by Barry Levine

The digital intelligence firm is revealing selected insights it gets from a panel of more than 100 million devices worldwide.

 
Case study: The tale of two internal link tweaks
  Aug 28, 2018 by Dave Davies

Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic.

 
Why websites should be using HSTS to improve security and SEO
  Aug 28, 2018 by John Lincoln

If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.

 
Tobii adds eye-tracking for 360-degree videos
  Aug 28, 2018 by Barry Levine

After last year's addition of VR eye-tracking, the Sweden-based firm now allows marketers to map gaze-trails in the major virtual environments.

 
Facebook tests new way to connect more users on the platform
  Aug 28, 2018 by Amy Gesenhues

Facebook's 'Things in common' label will show users what they have in common with people they're not connected to.

 
Are brands approaching a crisis in authenticity?
  Aug 28, 2018 by Barry Levine

MarTech Conference Chair Scott Brinker: It's a 'non-zero' possibility.

 
Planning and creating the perfect landing page
  Aug 28, 2018 by Digital Marketing Depot

Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website. 

 
Podcasting continues its meteoric rise, creating more opportunities for marketers
  Aug 28, 2018 by Robin Kurzer

Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated audiences.

 
YouTube gives users more ways to track the amount of time they spend on the app
  Aug 27, 2018 by Amy Gesenhues

YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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