Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more

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Twitter to enforce new rules around issue ads starting September 30   Aug 30, 2018 by Amy Gesenhues Aiming to rid its platform of bad actors, Twitter has released a new policy for ads that refer to an election or advocate legislative issues.

From Marketing Land

Learn how to navigate Google's Comparison Shopping Services   Aug 30, 2018 by Digital Marketing Depot In the European Union, it's been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers.

A kickback stampede: Why Google's EU comparison shopping program may carry risk   Aug 30, 2018 by Andreas Reiffen Google's ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas Reiffen doesn't think that's a good idea.

IBM Michael Trapani: AI may never understand a great meal, but it understands performance   Aug 30, 2018 by Barry Levine Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team specialist.

Google expands Assistant device network, adds polyglot support   Aug 30, 2018 by Greg Sterling Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances.

Without identity, retailer ad retargeting misses the mark   Aug 30, 2018 by Mike Sands Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game.

Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads   Aug 30, 2018 by Robin Kurzer This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads.

Facebook opens up video ad opportunities to more creators as it takes Watch global   Aug 29, 2018 by Amy Gesenhues Ad Breaks are now available to Pages with 10,000 followers that have generated more than 30,000 one-minute video views during the past two months.

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Managing the stack: Analytics, data management and the new era of marketing   Aug 30, 2018 by Jose Cebrian Analytics tools aren't just another level of your martech stack. Contributor Jose Cebrian argues that they should be interwoven throughout the technologies used in the marketing process.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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