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2018年8月27日 星期一

SearchCap: Ad strength debuts in Google Ads, new Bing spotlight, query data removed from GSC & more

 


 
Featured story
 

Google Ads introduces 'ad strength' indicator & reporting for responsive search ads

 

Aug 27, 2018 by Ginny Marvin

Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface.

 
From Search Engine Land
 
Why websites should be using HSTS to improve security and SEO
  Aug 27, 2018 by John E Lincoln

If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.

 
Get started with marketing automation–learn the terms you need to know
  Aug 27, 2018 by Digital Marketing Depot

For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it's time to get familiar with some basic automated marketing and sales concepts.

 
'Bing spotlight' offers a news hub for information on evolving stories, powered by AI and human editors
  Aug 27, 2018 by Barry Schwartz

Bing is tackling news with a new feature that showcases a timeline of how a story has evolved, different perspectives from news sources and related social media posts on a topic.

 
Case study: The tale of two internal link tweaks
  Aug 27, 2018 by Dave Davies

Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic.

 
Google Search Console query reports now exclude 'anonymous query' data from chart totals
  Aug 26, 2018 by Barry Schwartz

When applying a query filter to reporting in Google Search Console, anonymous queries will be removed from click and impression totals.

From Marketing Land
 
Secure your seat at MarTech! Best rates expire Saturday
  Aug 27, 2018 by Marketing Land

Marketing technologies and operations are maturing at lightspeed. It's no surprise that organizations are struggling to keep up. For senior marketing leaders like you, connecting strategy, technology, and talent that drives results is expected on demand, not in some far off, hypothetical and mythical future.

 
Email marketing turned 40 this year. Now what?
  Aug 27, 2018 by Kyle Henderick

Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we've come since then and where we're headed.

 
Forrester report: Video ad spending expected to hit $103B in 2023
  Aug 27, 2018 by Robin Kurzer

Marketers shouldn't abandon TV, but they should add other distribution channels to the mix.

 
12 pieces of conversion optimization advice you should ignore
  Aug 24, 2018 by Ayat Shukairy

Whenever you hear a marketing practice referred to as "easy," it's usually not. Contributor Ayat Shukairy looks at some common CRO misconceptions and their uncommon realities.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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