SearchCap: Google Ads Overview page changes, GSC updates, Bing WMT & more

2018年8月30日星期四

SearchCap: Google Ads Overview page changes, GSC updates, Bing WMT & more

Featured story

Google puts focus on deals in hotel, flight search with latest updates

Aug 30, 2018 by Barry Schwartz

Google has rolled out a bunch of travel search features around finding the best hotel and flight based on price and location for your Thanksgiving weekend.

From Search Engine Land

	Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page
	Aug 30, 2018 by Ginny Marvin Make quick changes on the fly from several of the cards featured on the Overview page.

	How to capitalize on the competitive advantage of real-time data analysis
	Aug 30, 2018 by Stela Yordanova Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.

	Google My Business API v4.2 has been released
	Aug 30, 2018 by Barry Schwartz New features in the Google My Business API include verification options, new location end points, expanded search, chain membership and product posts.

	Google confirms testing new search results design with sticky header, rounded search bar
	Aug 30, 2018 by Barry Schwartz Google is testing a new design with rounded corners, a smaller logo and a sticky search bar header.

	Google updates user management and rights in Google Search Console
	Aug 30, 2018 by Barry Schwartz Google is making some important changes to the user permissions and roles, please review these changes so you know how you may be affected.

	The ultimate guide to using Bing Webmaster Tools – Part 5
	Aug 30, 2018 by Christi Olson Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series.

From Marketing Land

	Twitter to enforce new rules around issue ads starting September 30
	Aug 30, 2018 by Amy Gesenhues Aiming to rid its platform of bad actors, Twitter has released a new policy for ads that refer to an election or advocate legislative issues.

	Learn how to navigate Google's Comparison Shopping Services
	Aug 30, 2018 by Digital Marketing Depot In the European Union, it's been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers.

	A kickback stampede: Why Google's EU comparison shopping program may carry risk
	Aug 30, 2018 by Andreas Reiffen Google's ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas Reiffen doesn't think that's a good idea.

	IBM Michael Trapani: AI may never understand a great meal, but it understands performance
	Aug 30, 2018 by Barry Levine Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team specialist.

	Google expands Assistant device network, adds polyglot support
	Aug 30, 2018 by Greg Sterling Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances.

	Without identity, retailer ad retargeting misses the mark
	Aug 30, 2018 by Mike Sands Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game.

	Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads
	Aug 30, 2018 by Robin Kurzer This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads.

	Facebook opens up video ad opportunities to more creators as it takes Watch global
	Aug 29, 2018 by Amy Gesenhues Ad Breaks are now available to Pages with 10,000 followers that have generated more than 30,000 one-minute video views during the past two months.