SearchCap: Google’s deal with Mastercard not ‘deceptive’, small business SEO & more

Featured story

Opinion: Google's store sales measurement data deal with Mastercard not 'deceptive'   Aug 31, 2018 by Greg Sterling Bloomberg report zeroes-in on lack of consumer disclosure by the credit card issuer.

From Search Engine Land

How small businesses can see big results with foundational SEO   Aug 31, 2018 by Marcus Miller Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.

Google, the EU, and Comparative Shopping Services   Aug 31, 2018 by Digital Marketing Depot In the European Union, it's been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found to favor its own services on the main search results page (SERP), Google responded with […]

From Marketing Land

Twitter suggested accounts to unfollow, says it was part of an 'incredibly' limited test   Aug 31, 2018 by Amy Gesenhues The test aimed to surface accounts that people were not engaging with.

The newest Forrester Wave on social listening platforms expresses disappointment in the category   Aug 31, 2018 by Barry Levine The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise.

US senator calls on FTC to open new antitrust investigation against Google   Aug 30, 2018 by Greg Sterling Anger at Google on the right and within the administration may tip the balance of opinion toward a new inquiry.

Search News From Around The Web

A Simple Approach to Optimizing Website Internal Linking Structure, Distilled

Google Testing "Relevant History" Section in Mobile Search Results, The SEMPost

How to Map SEO Keyword Research to the B2B Buyer Journey, KoMarketing

How to Measure Content Effectiveness: a Google Analytics Dashboard, Hallam

Ok, Google: How Do I Optimize My Content for Featured Snippets?, Content Marketing Institute

Politics Aside, Media Companies Are Also Frustrated At Google's Lack of Transparency, Forbes

Shopping Ads Management for Bing Now Available, Optmyzr

Why SMS will remain the winning mobile channel, The Hub

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us