Google now shows Seller Ratings by country, changes eligibility requirements

Google now shows Seller Ratings by country, changes eligibility requirements   Nov 9, 2018 by Ginny Marvin Businesses must have 100 reviews per country to be eligible for Seller Rating.

When exact match isn't exact anymore: A script to regain control Nov 12, 2018 by Daniel Gilbert Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they appear.

Improve paid search results through routine, scheduled maintenance Nov 9, 2018 by Megan Taggart Just as you schedule campaigns, creating a cadence to evaluate channel strategies is vital to improving paid search results.

Google testing YouTube movie trailer videos in ads on Google.com Nov 8, 2018 by Ginny Marvin The videos appear in a carousel ad unit.

PPC toolkit expands with Bing Ads Scripts' cross-account operations Nov 8, 2018 by Frederick Vallaeys Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing pieces.

Bing Ads Scripts are rolling out in beta Nov 7, 2018 by Ginny Marvin Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.

Google Ads intros new ad position metrics Nov 6, 2018 by Ginny Marvin Four new metrics provide better indications of where your ads appear on the search results pages.

Bing Ads launches Performance Targets to track goals across campaign groups Nov 6, 2018 by Ginny Marvin Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.

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