TAG-certified ad channels reduce IVT, DevOps’ allergies to marketing & more

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TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again   Nov 9, 2018 by Barry Levine The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines reduced this fraud to under two percent.

From MarTech Today

The MarTech Minute: Cadent's addressable TV platform; AdRoll buys Growlabs; more   Nov 9, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Step up your multichannel marketing game   Nov 9, 2018 by Digital Marketing Depot Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we'll explain the differences between technologies, discuss the use cases for each and offer tips for optimization. We'll provide a must-have checklist that will help you prioritize, centralize, measure and evolve your data to move […]

From Marketing Land

Is your DevOps team allergic to marketing?   Nov 9, 2018 by Ben Gibson Communicating with developers in a smart and impactful way to gain their loyalty is critical for digital marketers.

From Around The Web

DATAx: Why and how blockchain is going to disrupt marketing, Innovation Enterprise Channels

Blueshift and Fuel Travel Create Automated Hotel Marketing Platform, Marketing Automation Solutions Review

Google files patent for eye-tracking system that reads expressions for VR, VentureBeat

Building the Best B2B Marketing Technology Stack, CustomerThink

3 Ad-Tech Stories You Need to Know This Week, AdWeek

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