Google releases Target Impression Share, its latest Smart Bidding strategy

Google releases Target Impression Share, its latest Smart Bidding strategy   Nov 16, 2018 by Ginny Marvin The automated bidding feature aims to maximize reach and awareness.

Help us understand how digital agencies are evolving: Take our survey Nov 15, 2018 by Ginny Marvin If you work at a digital agency, we want to hear from you.

Getting Started with Responsive Search Ads (RSAs) Nov 15, 2018 by Digital Marketing Depot Live Webinar: Thursday, December 6, at 1:00 PM ET (10:00 AM PT)

Bing Ads now supports 3rd headline, 2nd description in text ads Nov 15, 2018 by Ginny Marvin You can now import your longer ads from Google Ads or create new ones in Bing Ads.

Google launches special Black Friday, Cyber Monday deals ad unit Nov 15, 2018 by Ginny Marvin Here's how you can join the Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday.

4 new search metrics in Google Ads to give you what you really wanted out of average position Nov 15, 2018 by Matt Lawson Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google's new metrics do that average position can't.

Bing Ads' Competition Tab offers new insights, recommendations Nov 14, 2018 by Ginny Marvin The new Competition tab is now rolled out globally.

Can you trust website design best practices? Nov 14, 2018 by Jacob Baadsgaard You have to test every proposed change to your website to see what actually works for your business and your audience. Without good testing, your website is just a collection of guesses.

With Google's exact match change rolled out, here's what advertisers are seeing Nov 13, 2018 by Ginny Marvin What's the impact so far? Are advertisers rethinking campaign structure and management?

IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat Nov 13, 2018 by Greg Sterling Mobile search revenue grew to $13.5B, desktop search was $9.3B.

When exact match isn't exact anymore: A script to regain control Nov 12, 2018 by Daniel Gilbert Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they appear.

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us