PureCars’ new attribution platform, ad associations defend US data privacy framework, Amazon owns smart speaker market

Featured story

Group of ad associations defends current U.S. data privacy regulatory framework   Nov 16, 2018 by Robin Kurzer The coalition says that 'reasonable data practices should be expressly permitted and encouraged.'

From MarTech Today

PureCars launches an attribution platform just for car dealerships   Nov 16, 2018 by Barry Levine The auto dealer-focused online marketing platform says this new solution is the first to solve dealers' unique problem of attribution.

The MarTech Minute: Oracle buys Talari, MomentFeed's Menu Manager, more   Nov 16, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

From Marketing Land

Unlock multi-touch attribution with CRM campaign tracking   Nov 16, 2018 by Heather Cooan If you're using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point.

Analyst: Amazon Echo owns 75 percent of global smart speaker market   Nov 16, 2018 by Greg Sterling Google had beaten Amazon in device shipments in the previous two quarters.

From Around The Web

Amazon Web Services rolls out new security feature to prevent accidental S3 data leaks, ZDNet

Google Cloud CEO Greene being replaced by former Oracle exec Kurian, CNBC

The Next Frontier for IT: AI Ethics, CMSWire

Martech Is Eating Up CMOs' Budgets, eMarketer

Could machine learning provide the key to measuring a customer journey? Marketing Tech News

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