Our crew of martech reporters have been hard at work to bring you the latest in all things marketing technology. From Oracle's release of a "next generation" CDP to the the best way to realistically use AI right now, see what made headlines last month! Happy reading!
Oracle launches a 'CDP-plus' for its clouds Called CX Unity, it provides the first single customer profile across the company's platforms, plus adds intelligence for utilizing the data. Gartner's first Magic Quadrant report on ad tech scans the multi-channel giants The report focuses on what it calls "foundational technology," even as the ground keeps shifting. Better personalization: The intersection of AI, automation and marketing Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today. Adobe completes Magento integration, aims to 'make every moment shoppable' The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside Experience Manager. Voice search isn't the next big disrupter, conversational AI Is Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning. IBM Watson give intelligent ads wider release, expands targeting Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson's neural nets to create ads that better match viewers. Agile methodology is becoming a must for marketing teams Many of the speakers at this year's MarTech East conference in Boston lauded the process for its focus on the end user. The future is now: How AI, blockchain may solve some of the industry's biggest challenges Some of the most seasoned marketers in the industry tell us why these technologies could help save the industry. Adobe bringing digital targeting, measurement capabilities to Linear TV Partnership with Placed enables offline visits to be linked to TV ad exposures. | 
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