Marketing Day: LinkedIn Campaign Manager, Google Ads tips, U.S. data privacy laws

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LinkedIn reorients Campaign Manager with objective-based campaign workflow   Nov 6, 2018 by Amy Gesenhues This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in July.

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Stop monthly newsletters: Learn how to make the most of your email list   Nov 6, 2018 by Jessica Foster Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer's journey, and providing great content.

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Why the SaaS model is right for programmatic   Nov 6, 2018 by Tim Vanderhook By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.

Tips for using the new Google Ads interface   Nov 5, 2018 by Mona Elesseily There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus.

Study finds decline in 'trust' costs corporations billions in profits   Nov 5, 2018 by Greg Sterling Firm tied $180 billion in revenue losses to declines in trust across 54 percent of companies in its index.

Company execs could go to jail for misusing data under proposed U.S. data privacy law   Nov 5, 2018 by Robin Kurzer The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual income.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter   Nov 6, 2018 by Barry Levine Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid traffic before a web ad is bid on programmatic platforms.

Walking the CX talk   Nov 6, 2018 by Debbie Qaqish Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being customer-centric.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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