SearchCap: Go Vote, Bing crawler, Bing Ads targets, Google local reviews

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Election 2018: Social media trolls, Google touts search, video ads get ugly   Nov 6, 2018 by Greg Sterling Gone are the days when the internet was simply a tool to learn more about candidates and issues.

From Search Engine Land

Bing Ads launches Performance Targets to track goals across campaign groups   Nov 6, 2018 by Ginny Marvin Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.

Verdict is in for CEO involved in forging court order over reputation attack   Nov 6, 2018 by Chris Silver Smith This case highlights the lack of protection and justice available for online defamation victims from Google and other tech companies.

Limited time: Lock in exclusive savings to SMX West   Nov 6, 2018 by Search Engine Land Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land's SMX® West, January 30-31 in San Jose. Register by November 17 to lock in Super Early Bird rates, our lowest rates available. Hurry, this offer expires soon!

Google local reviews study shows 74% of businesses have at least one review   Nov 6, 2018 by Barry Schwartz Check out this new study on Google local reviews from the BrightLocal team.

Why the SaaS model is right for programmatic   Nov 6, 2018 by Tim Vanderhook By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.

Google makes lazy-loading SEO help documents available   Nov 6, 2018 by Barry Schwartz SEOs are excited about the new lazy loading documentation from Google.

Bing crawling, indexing and rendering: A step-by-step on how it works   Nov 6, 2018 by Alexis Sanders Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.

The revamping of AMP: Renew your commitment to mobile   Nov 5, 2018 by Jim Yu Regardless of niche, it's time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take.

From Marketing Land

Stop monthly newsletters: Learn how to make the most of your email list   Nov 6, 2018 by Jessica Foster Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer's journey, and providing great content.

LinkedIn reorients Campaign Manager with objective-based campaign workflow   Nov 6, 2018 by Amy Gesenhues This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in July.

Tips for using the new Google Ads interface   Nov 5, 2018 by Mona Elesseily There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus.

Study finds decline in 'trust' costs corporations billions in profits   Nov 5, 2018 by Greg Sterling Firm tied $180 billion in revenue losses to declines in trust across 54 percent of companies in its index.

Company execs could go to jail for misusing data under proposed U.S. data privacy law   Nov 5, 2018 by Robin Kurzer The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual income.

Search News From Around The Web

Streaming in the Shadow Reader, Accelerated Mobile Pages Project

Celebrating 15 years of Google Ireland, Google Blog

Google Wants You To Stop Singling Out RankBrain, Search Engine Roundtable

Madison Avenue's Unequal Fight With Google, Wall Street Journal

Reach the right consumers with Display & Video 360's Audiences module, Google Blog

Recap: Build Actions For Your Community, Google Developers Blog

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