Ads.txt reaching ‘universal pickup,’ GDPR compliance among startups & tips for martech contracts

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Keep your head out of the cloud when acquiring or renewing martech software   Jan 26, 2018 by Chris Elwell Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your company's best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.

From MarTech Today

New Adform study: Ads.txt is reaching 'universal pickup'   Jan 26, 2018 by Barry Levine In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, it's 70 percent.

The MarTech Minute: Stackies, collaborations and a new VenueLytics platform   Jan 26, 2018 by Robin Kurzer The MarTech week in review: News and announcements in marketing technology this week that you might have missed.

Publishers turn to ads, search following Facebook's News Feed change   Jan 26, 2018 by Tim Peterson Media companies are turning to paid distribution and other platforms to insure them against Facebook's latest algorithm update.

The 5 Big Disruptions to Marketing in 2018   Jan 26, 2018 by Digital Marketing Depot Join us for the 2018 update to Scott Brinker's highly popular webinar on the disruptions affecting today's marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.

Only 1/3 of startups are GDPR-compliant, study finds   Jan 26, 2018 by Robin Kurzer A Mailjet study of 4,000 companies shows an average GDPR-readiness score of 4.1 out of 10.

Helpshift adds a GDPR compliance tool   Jan 26, 2018 by Barry Levine The customer support platform's addition of an Issue Redaction Tool illustrates the balancing of brand-vendor responsibilities that GDPR will bring.

From Marketing Land

10 tips to stay ahead in digital advertising   Jan 26, 2018 by Peter Minnium As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry.

From Around The Web

An Evolution, Not A Revolution: Underscoring The Nuances Of GDPR, AdExchanger

How AR and VR Are Transforming Video, Facebook Business

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