Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too

Pummeling users with Google remarketing ads they don't want to see? Now they can mute those, too   Jan 25, 2018 by Ginny Marvin Google announced more options for users to control the kinds of ads they see.

5 New Year's resolutions for your PPC campaigns Jan 26, 2018 by Mona Elesseily Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.

Marin: Search CPCs outpaced spend growth in Q4 2017 Jan 25, 2018 by Ginny Marvin Mobile search click costs increased by 25 percent year over year, according to Marin Software's Q4 2017 reporting.

Side by side: Comparing two performance marketing tools/agencies Jan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test different campaign strategies

Bing Hotel Ads moving out of beta to general release with Koddi Jan 23, 2018 by Susan Wenograd The release opens up another paid channel for hotel marketing.

15 PPC pro tips for writing text ads Jan 22, 2018 by Pauline Jakober Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy.

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