SearchCap: Google local news, voice search usage & Facebook content

2018年1月26日星期五

Featured story

Jan 26, 2018 by Greg Sterling
Google has already proven it can crowdsource local content at scale through its Local Guides program.

From Search Engine Land

	Survey: People becoming less inhibited about using voice search in public
	Jan 26, 2018 by Greg Sterling Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.

	Back to the basics: Beyond ranking factors
	Jan 26, 2018 by Garrett Mehrguth Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution.

	Wilder Penfield Google doodle spotlights neurosurgeon once considered the 'Greatest Living Canadian'
	Jan 26, 2018 by Amy Gesenhues Penfield's research in brain mapping led to groundbreaking advancements in the treatment of epilepsy.

	5 New Year's resolutions for your PPC campaigns
	Jan 26, 2018 by Mona Elesseily Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.

	Facebook updates branded content policy to clarify what qualifies as content
	Jan 26, 2018 by Tim Peterson Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.

	Search in Pics: Google bison, bowling balls & game controller tables
	Jan 26, 2018 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Meet the Google bison: Source: Twitter Game controller tables at Google office: Source: Instagram Google Chrome […]

	Marin: Search CPCs outpaced spend growth in Q4 2017
	Jan 25, 2018 by Ginny Marvin Mobile search click costs increased by 25 percent year over year, according to Marin Software's Q4 2017 reporting.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

	10 tips to stay ahead in digital advertising
	Jan 26, 2018 by Peter Minnium As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry.

	Top B2B lead nurturing strategies for 2018
	Jan 26, 2018 by Natasha Humphrey Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018.

	Urban Airship adds predictive engagement, email & SMS
	Jan 26, 2018 by Barry Levine The enhancements continue the mobile marketing platform's expansion toward more onboard channels and marketing intelligence.

	Marketing operations 2.0: Defining the new organizational structure
	Jan 25, 2018 by Debbie Qaqish What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.