SearchCap: Google featured snippets, Bing Ads audience segmentation & link building

Featured story

Google publishes comprehensive guide to featured snippets   Jan 30, 2018 by Barry Schwartz Learn more about how Google's featured work, the variations and some of the challenges Google faces with these snippets.

From Search Engine Land

What to get right before launching a global business   Jan 30, 2018 by Thomas Stern Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

Channel your inner explorer to find link-building prospects   Jan 30, 2018 by Julie Joyce Columnist Julie Joyce shares tips and tricks for finding link-building prospects

How to use brand mentions for SEO, or the linkless future of link building   Jan 30, 2018 by Sponsored Content: Awario Google has used links to determine the authority of websites since its early days: the idea of webpages casting "votes" for other pages by linking to them is at the core of the PageRank algorithm.

Bing Ads' new Audience Segmentation feature makes list performance comparisons a breeze   Jan 30, 2018 by Ginny Marvin Advertisers can quickly see performance by audience and benchmark against non-targeted users.

From Marketing Land

Recognizing the subtle signs that point to possible ad fraud   Jan 30, 2018 by Soo Jin Oh How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.

Customer loyalty: A key ingredient for successful local search results   Jan 30, 2018 by Wesley Young Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.

Survey: Amazon, Google top SMB 'Trust Index'   Jan 30, 2018 by Greg Sterling However, SMB marketing companies and ad products such as Facebook Ads and AdWords are poorly rated.

The 5 Big Disruptions to Marketing in 2018   Jan 30, 2018 by Digital Marketing Depot Join us for the 2018 update to Scott Brinker's highly popular webinar on the disruptions affecting today's marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.

Educators, doctors and kid advocates call on Facebook to end 'Messenger Kids'   Jan 30, 2018 by Greg Sterling Citing medical and social science research, the open letter to Facebook CEO Mark Zuckerberg is signed by 100 groups and individuals.

Bringing creative in-house: 8 steps for avoiding disaster   Jan 30, 2018 by John Nardone Thinking about taking your creative in-house? Columnist John Nardone shares eight steps you should take to ensure the move is relatively painless.

Facebook will prioritize local news while still de-prioritizing news overall   Jan 29, 2018 by Tim Peterson Facebook will identify local publishers as "those whose links are clicked on by readers in a tight geographic area," according to a company blog post.

Search News From Around The Web

7 Mobile-Friendly Navigation Best Practices, BruceClay.com

Apple rolls out transit directions in Milwaukee, Wis., and Omaha, Neb., Apple Insider

How Google May Determine Similar Local Entities, Go Fish Digital

Beginner's Guide to Identifying and Recovering from a Google Penalty, SEM Rush

Do not (blindly) trust Ahref Domain Rating (DR), Waimea.dk

Google Says Our Search Algorithms Don't Try To Figure Out Reading Levels, Search Engine Roundtable

How to get more Google customer reviews on Google Maps?, Vertical Leap

How to Pitch Your SEO / Marketing Tool to Me, SEO Smarty

Marketing Predictions for 2018: The Future of SEO & Content, Conductor

What is multilingual SEO?, Yoast

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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