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2018年1月29日 星期一

SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips

 
 
Featured story
 

Tell Google which report you are really missing in new Google Search Console

 

Jan 29, 2018 by Barry Schwartz

A new button in the beta Search Console explains why all of the old reports have not been migrated yet.

 
From Search Engine Land
 
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
  Jan 29, 2018 by Ginny Marvin

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3.

 
Customer loyalty: A key ingredient for successful local search results
  Jan 29, 2018 by Wesley Young

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.

 
Book now for SMX West — Early Bird rates expire this week!
  Jan 29, 2018 by Search Engine Land

Time's running out for you to attend SMX® West. Register by Saturday and you'll save a cool $300 on your All Access pass. Miss this chance and you'll pay more next week for the exact same ticket. What are you waiting for? Register now!

 
Publishers turn to ads, search following Facebook's News Feed change
  Jan 29, 2018 by Tim Peterson

Media companies are turning to paid distribution and other platforms to insure them against Facebook's latest algorithm update.

 
Are you getting credit for all of your organic visits from GMB?
  Jan 29, 2018 by Greg Gifford

Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem.

 
Search Engine Land's Community Corner: Staff changes at SEL, a new Google Twitter account to follow, and an awards reminder
  Jan 26, 2018 by Michelle Robbins

This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards and more honors for the search marketing community. 

 
Insights from our 2017 holiday retail survey
  Jan 26, 2018 by Ginny Marvin

Retail marketers weighed in on what they did differently this holiday season.

From Marketing Land
 
Why top social media experts say Facebook's News Feed change is no big deal
  Jan 29, 2018 by Mark Traphagen

Worried about Facebook's overhaul of its News Feed? Don't hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm.

 
Introducing the 'content conversation': The new twist in content marketing using live video
  Jan 29, 2018 by Brent Hieggelke

As you develop your 2018 content marketing plans, don't leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences.

 
Publishers turn to ads, search following Facebook's News Feed change
  Jan 29, 2018 by Tim Peterson

Media companies are turning to paid distribution and other platforms to insure them against Facebook's latest algorithm update.

 
Facebook steps up privacy education, shares 'privacy principles' for first time
  Jan 29, 2018 by Greg Sterling

The company will be promoting privacy tools in the News Feed.

 
Insights from our 2017 holiday retail survey
  Jan 29, 2018 by Ginny Marvin

Retail marketers weighed in on what they did differently this holiday season.

 
Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns
  Jan 29, 2018 by Tim Peterson

Twitter will recognize the brands that received the most attention on its social network during the NFL's championship game.

 
Twitter starts selling sponsorships of individual publishers' Moments
  Jan 26, 2018 by Tim Peterson

Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets.


 
 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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