Conversica buys Intelligens, Innovid partners to upgrade VAST & post-Noto Twitter

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Anthony Noto left Twitter's ad business in a better place despite revenue declines, say ad buyers   Jan 30, 2018 by Tim Peterson Twitter's recently departed COO tightened the company's sales strategy and relationships with advertisers.

From MarTech Today

Innovid partners with mobile ad platforms to upgrade VAST Jan 30, 2018 by Barry Levine The initiative, says the video marketing platform, is the first such multiparty effort.

Conversica expands channels, markets with Intelligens acquisition Jan 30, 2018 by Barry Levine The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office.

Facebook steps up privacy education, shares 'privacy principles' for first time Jan 30, 2018 by Greg Sterling The company will be promoting privacy tools in the News Feed.

CallRail adds a keyword recommendation tool to its phone call listening platform Jan 30, 2018 by Robin Kurzer The company says its AI-powered tool is the first in market.

How to use brand mentions for SEO, or the linkless future of link building Jan 30, 2018 by Sponsored Content: Awario Links have long been the major ranking factor to optimize, but search engines may have just found a more accurate signal to rely on.

From Marketing Land

Recognizing the subtle signs that point to possible ad fraud Jan 30, 2018 by Soo Jin Oh How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.

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