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2018年1月29日 星期一

Marketing Day: Twitter's #BrandBowl, Facebook's 'privacy principles' & more

 
 
Featured story
 

Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns

 

Jan 29, 2018 by Tim Peterson

Twitter will recognize the brands that received the most attention on its social network during the NFL's championship game.

 
From Marketing Land
 
Book now for SMX West — Early Bird rates expire this week!
  Jan 29, 2018 by Marketing Land

Time's running out for you to attend SMX® West. Register by Saturday and you'll save a cool $300 on your All Access pass. Miss this chance and you'll pay more next week for the exact same ticket. What are you waiting for? Register now!

 
Why top social media experts say Facebook's News Feed change is no big deal
  Jan 29, 2018 by Mark Traphagen

Worried about Facebook's overhaul of its News Feed? Don't hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm.

 
Introducing the 'content conversation': The new twist in content marketing using live video
  Jan 29, 2018 by Brent Hieggelke

As you develop your 2018 content marketing plans, don't leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences.

 
Publishers turn to ads, search following Facebook's News Feed change
  Jan 29, 2018 by Tim Peterson

Media companies are turning to paid distribution and other platforms to insure them against Facebook's latest algorithm update.

 
Facebook steps up privacy education, shares 'privacy principles' for first time
  Jan 29, 2018 by Greg Sterling

The company will be promoting privacy tools in the News Feed.

 
Insights from our 2017 holiday retail survey
  Jan 29, 2018 by Ginny Marvin

Retail marketers weighed in on what they did differently this holiday season.

 
Twitter starts selling sponsorships of individual publishers' Moments
  Jan 26, 2018 by Tim Peterson

Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
How location data accuracy leads to stronger personalization
  Jan 29, 2018 by Amy King

Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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