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2018年1月30日 星期二

PageFair’s GDPR-friendly Perimeter ad initiative, data privacy issues can impact sales & ensuring precise data for location accuracy

 
 
Featured story
 

Cisco study: Data privacy issues can delay sales

 

Jan 29, 2018 by Barry Levine

Up to 65% of global businesses have sales cycle delays because of privacy issues, which is exacerbated by the company's lack of 'privacy maturity.'

 
From MarTech Today
 
Ad tech firms join PageFair's new Perimeter initiative for GDPR-compliant ad targeting
  Jan 29, 2018 by Barry Levine

The new effort will forbid third-party data services and will target ads primarily through content viewed or broad-based user segments.

 
How location data accuracy leads to stronger personalization
  Jan 29, 2018 by Amy King

Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.

From Marketing Land
 
Why top social media experts say Facebook's News Feed change is no big deal
  Jan 29, 2018 by Mark Traphagen

Worried about Facebook's overhaul of its News Feed? Don't hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm.

 
From Around The Web
 
12 New Social Media Tools for 2018, Practical Ecommerce


 

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Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

 

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