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2018年1月31日 星期三

Marketing Day: Travel advertising trends, Super Bowl LII ads & more

 
 
Featured story
 

The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots

 

Jan 31, 2018 by Amy Gesenhues

We're four days out from the Super Bowl. Here's how online activity and engagement are shaping up for the brands in the game this year.

 
From Marketing Land
6 hot trends travel brands should watch in 2018
Jan 31, 2018 by Christi Olson

Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in 2018.

Anthony Noto left Twitter's ad business in a better place despite revenue declines, say ad buyers
Jan 31, 2018 by Tim Peterson

Twitter's recently departed COO tightened the company's sales strategy and relationships with advertisers.

Big companies are treating Amazon like a branding channel
Jan 31, 2018 by Andrew Waber

Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
3 tips to make every martech implementation a success
  Jan 31, 2018 by Mary Wallace

Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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