Marketing Day: SMB 'Trust Index', Facebook to prioritize local news & more

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Facebook will prioritize local news while still de-prioritizing news overall   Jan 29, 2018 by Tim Peterson Facebook will identify local publishers as "those whose links are clicked on by readers in a tight geographic area," according to a company blog post.

From Marketing Land

Recognizing the subtle signs that point to possible ad fraud   Jan 30, 2018 by Soo Jin Oh How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.

Customer loyalty: A key ingredient for successful local search results   Jan 30, 2018 by Wesley Young Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.

Survey: Amazon, Google top SMB 'Trust Index'   Jan 30, 2018 by Greg Sterling However, SMB marketing companies and ad products such as Facebook Ads and AdWords are poorly rated.

The 5 Big Disruptions to Marketing in 2018   Jan 30, 2018 by Digital Marketing Depot Join us for the 2018 update to Scott Brinker's highly popular webinar on the disruptions affecting today's marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.

Educators, doctors and kid advocates call on Facebook to end 'Messenger Kids'   Jan 30, 2018 by Greg Sterling Citing medical and social science research, the open letter to Facebook CEO Mark Zuckerberg is signed by 100 groups and individuals.

Bringing creative in-house: 8 steps for avoiding disaster   Jan 30, 2018 by John Nardone Thinking about taking your creative in-house? Columnist John Nardone shares eight steps you should take to ensure the move is relatively painless.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Conversica expands channels, markets with Intelligens acquisition   Jan 30, 2018 by Barry Levine The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office.

Facebook steps up privacy education, shares 'privacy principles' for first time   Jan 30, 2018 by Greg Sterling The company will be promoting privacy tools in the News Feed.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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