Google launches cybersecurity business, Urban Airship adds predictive engagement & 5 email marketing trends

Featured story

Google parent launches new cybersecurity business called Chronicle   Jan 25, 2018 by Greg Sterling It aims to help third-party companies detect threats and prevent data breaches using Alphabet's computing power and infrastructure.

From MarTech Today

Urban Airship adds predictive engagement, email & SMS Jan 25, 2018 by Barry Levine The enhancements continue the mobile marketing platform's expansion toward more onboard channels and marketing intelligence.

5 email marketing trends to watch in 2018 Jan 25, 2018 by Scott Heimes What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.

From Marketing Land

Advanced Ad Targeting Strategies for AdWords, Facebook and Display Jan 25, 2018 by Digital Marketing Depot Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.

From Around The Web

Announcing turndown of the deprecated Google Safe Browsing APIs, Google Online Security Blog

Get Creative with Vertical Video, Facebook Business

Study: 55% of apps may not meet GDPR privacy standards, Mobile Marketer

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