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2018年5月30日 星期三

California's new ballot measure, Magnetic unveils Live Audiences & the story of data continues

 


 
Featured story
 

California ballot measure could become 'America's GDPR'

 

May 29, 2018 by Greg Sterling
The measure has more than twice the number of signatures required to make it onto the state ballot in November.

 
From MarTech Today
 
Magnetic unveils Live Audiences, calling it the industry's 'first AI-optimized audience segmentation product'
  May 29, 2018 by Robin Kurzer

The technology offers advertisers customized audience segments that can be used in any DSP.

 
The story of data, Part 4: Will it ever be truly secure?
  May 29, 2018 by Robin Kurzer

Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration.

From Marketing Land
 
Two weeks until SMX Advanced. Lock in your ticket now!
  May 29, 2018 by Marketing Land

Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend SMX® Advanced for authoritative sessions, inspirational keynotes, vendor demos, intensive workshops and peer-to-peer networking sure to satisfy your SEO and SEM cravings. Don't wait to register! The conference is just two weeks away, and we have fewer than 50 tickets.

 
Ask the #SMXperts: Going All-In On AMP
  May 29, 2018 by Debra Mastaler

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.

 
It's time for local business to take voice search seriously
  May 29, 2018 by Jamie Pitman

Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.

 
The status of Google's presence in Google Shopping Auctions
  May 29, 2018 by Andy Taylor

Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it's changed over time


 
 

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