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2018年5月31日 星期四

Marketing Day: Pinterest tests wide-format Promoted Videos, Amazon's market share & more

 


 
Featured story
 

Amazon owns more than 90% market share across 5 different product categories [Report]

 

May 31, 2018 by Amy Gesenhues

Reports from Kleiner Perkins' Mary Meeker and e-commerce data firm Jumpshot underscore Amazon's growing e-commerce power.

 
From Marketing Land
 
How to forecast the revenue opportunity for the coveted 'position 0'
  May 31, 2018 by Karen Bone

Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen Bone. Here's how to figure out if it's worth trying.

 
Pinterest tests wide-format Promoted Videos; steps up efforts to court entertainment brands
  May 31, 2018 by Amy Gesenhues

The company has hired an entertainment strategist and sales lead to help grow business within its entertainment vertical.

 
How to create catchy, effective subject lines for link outreach
  May 31, 2018 by Gisele Navarro

Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

 
Ask an #SMXpert — JavaScript & PWAs
  May 31, 2018 by Debra Mastaler

#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices.

 
Google My Business Q&A: What you may be missing
  May 31, 2018 by Sherry Bonelli

Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition.

 
E-commerce highlights from Mary Meeker's Internet Trends report
  May 31, 2018 by Amy Gesenhues

With online sales crossing the $4 billion mark, e-commerce saw 16% year-over-year growth.

 
Bing Ads rolls out In-Market Audiences to all US advertisers
  May 31, 2018 by Ginny Marvin

Now out of pilot with over 170 audiences determined to be in buy mode.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Geotargeting bottom feeders threaten entire data ecosystem
  May 30, 2018 by Greg Sterling

NPR story focuses on geofencing hospitals and serving mobile ads for personal injury attorneys.

 
LiveRamp adds outside quality scoring to its third-party data marketplace
  May 30, 2018 by Barry Levine

The first outside provider, Lucid, tests the third-party data segments against panel-based surveys that are linked by cookies.

 
EU's disruptive 'copyright reform' moves closer to passage
  May 30, 2018 by Greg Sterling

Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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