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2018年5月29日 星期二

SearchCap: Google Maps test, EU copyright reform & image SEO

 


 
Featured story
 

Google Maps is testing interface with categories of local search suggestions

 

May 29, 2018 by Barry Schwartz

New Google Maps interface on Android shows category selections based on where you're viewing the map.

 
From Search Engine Land
 
Two weeks until SMX Advanced. Lock in your ticket now!
  May 29, 2018 by Search Engine Land

Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend SMX® Advanced for authoritative sessions, inspirational keynotes, vendor demos, intensive workshops and peer-to-peer networking sure to satisfy your SEO and SEM cravings. Don't wait to register! 

Ask an #SMXpert — JavaScript & PWAs
May 29, 2018 by Debra Mastaler

#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices.

 
EU's disruptive 'copyright reform' moves closer to passage
  May 29, 2018 by Greg Sterling

Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.

 
It's alive! Image SEO is back from the dead
  May 29, 2018 by Anthony Muller

In the wake of Google's removal of the 'view image' button, contributor Anthony Muller polled top news and entertainment sites to share their Google image traffic data. The results? Overwhelmingly positive — image search is back.

 
S.P.L. Sørensen Google doodle doubles as a quiz for pH levels of food, soap & batteries
  May 29, 2018 by Amy Gesenhues

The Danish chemist is known for the pH scale he invented to measure acidity and alkalinity levels.

 
5 PPC mistakes you're probably making in your campaigns
  May 29, 2018 by Sponsored Content: Outbrain

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions. […]

 
Google My Business Q&A: What you may be missing
  May 28, 2018 by Sherry Bonelli

Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition.

 
Ask the #SMXperts: Going All-In On AMP
  May 25, 2018 by Debra Mastaler

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.

From Marketing Land
 
It's time for local business to take voice search seriously
  May 29, 2018 by Jamie Pitman

Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.

 
The status of Google's presence in Google Shopping Auctions
  May 29, 2018 by Andy Taylor

Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it's changed over time.

 
Search is more than Google: Mastering vertical search optimization
  May 29, 2018 by Jim Yu

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.

 
Google holds an AMA-style meeting with dozens of publishers on GDPR
  May 29, 2018 by Ginny Marvin

We have obtained the follow up letter Google sent to publishers who attended.

 
Despite recent events, people still positive about internet's impact on society
  May 25, 2018 by Greg Sterling

But survey shows education, geography, income and age impact sentiment.

 
Google is testing ads in its app Feed
  May 25, 2018 by Ginny Marvin

The Google Feed offers up an un-tapped source of mobile ad inventory.


 
 

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