LiveRamp adds data quality scoring, geotargeting bottom feeders & GDPR complaints filed against Facebook, others

Featured story

French group files GDPR complaints against Facebook, Google, Apple, Amazon, LinkedIn   May 30, 2018 by Greg Sterling The issue of 'forced consent' is at the center of the seven complaints.

From MarTech Today

LiveRamp adds outside quality scoring to its third-party data marketplace   May 30, 2018 by Barry Levine The first outside provider, Lucid, tests the third-party data segments against panel-based surveys that are linked by cookies.

Geotargeting bottom feeders threaten entire data ecosystem   May 30, 2018 by Greg Sterling NPR story focuses on geofencing hospitals and serving mobile ads for personal injury attorneys.

EU's disruptive 'copyright reform' moves closer to passage   May 30, 2018 by Greg Sterling Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.

From Marketing Land

DoubleClick Bid Manager opens up digital audio ad buying globally   May 30, 2018 by Ginny Marvin Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.

From Around The Web

Announcing SparkToro "Trending" -- a Front Page for the Web Marketing World, SparkToro

Blockchain poised to 'revolutionize' retail, Deloitte says, Retail Dive

How AI Helped One Retailer Reach New Customers, Harvard Business Review

How to Edit Your Images for Social Media, Social Media Explorer

How to Run a Conversion Optimization Audit on Your Website, Crazy Egg

Take a crash course in AI for marketing, Bing Ads

What Are the Different Types of DXPs? Understanding Digital Experience Platform Models, CMS Wire

What Does The Future Of The Marketing Clouds Hold?, AdExchanger

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