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2018年5月29日 星期二

Marketing Day: Going all-in on AMP, internet opinion survey & Google’s meeting with publishers on GDPR

 


 
Featured story
 

Despite recent events, people still positive about internet's impact on society

 

May 25, 2018 by Greg Sterling

But survey shows education, geography, income and age impact sentiment.

 
From Marketing Land
 
Two weeks until SMX Advanced. Lock in your ticket now!
  May 29, 2018 by Marketing Land

Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend SMX® Advanced for authoritative sessions, inspirational keynotes, vendor demos, intensive workshops and peer-to-peer networking sure to satisfy your SEO and SEM cravings. Don't wait to register! The conference is just two weeks away, and we have fewer than 50 tickets.

 
Ask the #SMXperts: Going All-In On AMP
  May 29, 2018 by Debra Mastaler

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.

 
It's time for local business to take voice search seriously
  May 29, 2018 by Jamie Pitman

Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.

 
The status of Google's presence in Google Shopping Auctions
  May 29, 2018 by Andy Taylor

Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it's changed over time.

 
Search is more than Google: Mastering vertical search optimization
  May 29, 2018 by Jim Yu

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.

 
Google holds an AMA-style meeting with dozens of publishers on GDPR
  May 29, 2018 by Ginny Marvin

We have obtained the follow up letter Google sent to publishers who attended.

 
Google is testing ads in its app Feed
  May 25, 2018 by Ginny Marvin

The Google Feed offers up an un-tapped source of mobile ad inventory.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Magnetic unveils Live Audiences, calling it the industry's 'first AI-optimized audience segmentation product'
  May 29, 2018 by Robin Kurzer

The technology offers advertisers customized audience segments that can be used in any DSP.

 
The story of data, Part 4: Will it ever be truly secure?
  May 29, 2018 by Robin Kurzer

Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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