| Buy vs. Develop It Yourself The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, it's a decision with direct impact on short and long-term business growth. This white paper will illustrate how successful ad networks are navigating a range of cost, resourcing, and risk management factors to make informed infrastructure decisions. It is applicable to those just getting started, as well as companies seeking to migrate their existing tracking technology to a new platform. | 
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