Google meets with publishers about GDPR, martech optimization & that unauthorized Alexa recording

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Google holds an AMA-style meeting with dozens of publishers on GDPR   May 25, 2018 by Ginny Marvin We have obtained the follow up letter Google sent to publishers who attended.

From MarTech Today

5 PPC mistakes you're probably making in your campaigns   May 29, 2018 by Sponsored Content: Outbrain Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions. […]

The MarTech Minute: Sprint launches innovation center, Accenture rolls out new features & a slew of executive hires   May 25, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed

Marketing technology optimization is an evolution, not a revolution   May 25, 2018 by Mary Wallace It can be tempting to jump in with both feet when you're adopting new marketing technologies. But contributor Mary Wallace advises a gradual approach.

This week in GDPR   May 25, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.

Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program   May 25, 2018 by Amy Gesenhues Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program.

GDPR day 1: Google and Facebook sued for 'forced consent'   May 25, 2018 by Greg Sterling In addition, some US publishers are blocking EU access to their sites to avoid GDPR liability exposure.

From Marketing Land

Twitter introduces new US election candidate labels & launches its Political Campaigning Policy   May 25, 2018 by Amy Gesenhues Starting May 30, qualifying candidates will have access to labels confirming their candidacy and campaign details.

Facebook's new rules for political & issue ads start today   May 25, 2018 by Amy Gesenhues Any advertiser wanting to run political or issue ads must be verified on the platform and include 'Paid for' information with the ad.

Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon   May 25, 2018 by Greg Sterling Will next-generation tech bring about a China-style 'surveillance state?'

From Around The Web

5 questions publishers have about Snap's new content creator incubator, Digiday

Alexa Flash Briefings: What Marketers Need to Know, Social Media Examiner

Snapchat launches less creepy Send and Request Location features, TechCrunch

Taking LinkedIn to New Heights With Updated Tools, Marketo

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