Companies fear 3rd party liability for GDPR, martech + ad tech & Snapchat’s private marketplace

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Report: Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks   Jul 31, 2018 by Robin Kurzer Only 32 percent of companies say they are fully GDPR-compliant, according to the Demandbase/Demand Metric report.

From MarTech Today

Send your hybrid marketers to MarTech to stay on the cutting edge   Jul 31, 2018 by MarTech Today Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That's why you should bring your team to MarTech®. Join us in Boston October 1-3.

Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP   Jul 31, 2018 by Jose Cebrian What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.

From Marketing Land

Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager   Jul 31, 2018 by Amy Gesenhues A select group of Snapchat's Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content.

Special rates to SMX East end soon!   Jul 31, 2018 by Marketing Land Google's new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX® East.

From Around The Web

Study: Facebook drops off list of most innovative tech brands, Mobile Marketer

Thinking Of Joining A YouTube Network? Read This First, Mediakix

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