Marketing Day: Facebook bans app, rolls out new tool, teen survey & more

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Facebook bans an app once used by 4M people, suspends 200 more   Aug 23, 2018 by Amy Gesenhues Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before 2012.

From Marketing Land

The worlds of brand and trade marketing need to unite   Aug 23, 2018 by Andrew Waber Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here's how to make this tactical and strategic alignment a reality.

Ask An SMXpert – Significant changes to local search   Aug 23, 2018 by Debra Mastaler Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and tactics to help you succeed in local search.

Get started with marketing automation–learn the terms you need to know   Aug 23, 2018 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it's time to get familiar with some basic automated marketing and sales concepts.

Survey: Teens cutting back on mobile screen, social media time   Aug 23, 2018 by Greg Sterling A majority of teens said they're consciously reducing social media, video games and mobile phone time.

Facebook launches Ad Archive API for political ads with limited release   Aug 23, 2018 by Amy Gesenhues Facebook says it is offering the API to a select group before making it available more broadly.

Facebook clarifies Custom Audience list management terms for agency-advertiser relationships   Aug 22, 2018 by Amy Gesenhues After receiving questions from advertisers about recent updates to Custom Audience terms, Facebook has updated its policies to be more clear.

Facebook rolls out mobile-first video creation tools for advertisers   Aug 22, 2018 by Robin Kurzer Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

8 ways to leverage GDPR for your agency   Aug 23, 2018 by Digital Marketing Depot The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing agencies. But, while GDPR may feel a little like red tape, the new laws are designed to help build trust with customers and provide a better user experience.

Facebook rolls out mobile-first video creation tools for advertisers   Aug 23, 2018 by Robin Kurzer Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.

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