Marketing Day: Facebook’s ad spend at a standstill, Google class action, new Instagram feature & more

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As advertisers pull back on Facebook, Instagram's ad spend growth rate is booming   Aug 21, 2018 by Amy Gesenhues Facebook's ad spend is at a standstill, but Instagram's is on the move. Here's a look at just how much it's up and what's driving the growth.

From Marketing Land

Google faces potential class action, FTC penalties for 'surreptitious' location tracking   Aug 21, 2018 by Greg Sterling A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking.

Instagram makes a play to keep users scrolling with new 'Recommended For You' posts   Aug 21, 2018 by Amy Gesenhues The new feature being tested conflicts with the digital well-being initiative behind Instagram's "You're All Caught Up" feature launched last month.

Why more automation from Google Ads is good for tool makers and PPC careers   Aug 21, 2018 by Frederick Vallaeys Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man and his company said "bring it on" and thrived.

Understanding the convergence of industry 4.0 and the rise of autonomous vehicles   Aug 21, 2018 by Joe Veverka Contributor Joe Veverka looks at search as an indicator of attitudinal behavior shifts to better understand the rise of the autonomous vehicle (AV) and the mega-disruption of our time: convergence.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Report: Customers are more loyal to companies that are transparent on social media   Aug 21, 2018 by Robin Kurzer Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.

Adobe adds enhancements to boost the venerable channel of email   Aug 21, 2018 by Barry Levine With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and kicking.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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