Marketing Day: Google collecting data in off-mode, transactional emails & more

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AP: Google collects location data when 'Location History' is turned off   Aug 14, 2018 by Greg Sterling Google says it tells users exactly what it's doing. It does, though some of the information is buried.

From Marketing Land

Link-building tools you may not know about   Aug 14, 2018 by Julie Joyce Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts.

Unlocking the full potential of transactional emails   Aug 14, 2018 by Len Shneyder Columnist Len Schneyder advises marketers how to get the most out of their transactional emails without stepping over the line.

7 ways digital marketers use what happens on calls to optimize ROI   Aug 14, 2018 by Digital Marketing Depot The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business's website on their smartphones, they often convert in the most convenient and natural way: by calling.

Aivon launches blockchain-based protocol for 'first decentralized video search engine'   Aug 14, 2018 by Barry Levine The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated metadata.

Blippar launches indoor visual positioning system to anchor AR   Aug 14, 2018 by Barry Levine Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate positioning down to a centimeter.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Digitas report: Brand loyalty is at risk with voice-based purchases   Aug 14, 2018 by Barry Levine The problem, says the marketing agency, is that most users will buy the first option presented by a voice agent.

How to make interactive video creative work for your brand   Aug 14, 2018 by Chuck Moran Contributor Chuck Moran argues that the time for dismissing interactive video advertising has passed. Here's how to craft creative that maximizes the opportunity.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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