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2018年8月10日 星期五

SearchCap: Google launches video cameos, state of local marketing report & more

 


 
Featured story
 

Cameos on Google: How famous people get their video answers into Google search

 

Aug 10, 2018 by Barry Schwartz

With new iOS app, celebrities answer questions in short videos that then appear in search results.

 
From Search Engine Land
 
State of Local Marketing Report 2018
  Aug 10, 2018 by Digital Marketing Depot

BrandMuscle's 'State of Local Marketing Report' analyzes key trends that impact marketing leaders, serving as a yearly barometer of wins and opportunities in local marketing. The 2018 report: Includes insights based on 2,700+ survey responses from local business partners Analyzes 150K+ data points on local and channel marketing.

 
Search in Pics: Android Pie statue, IE logo Post-it notes & Google's yellow submarine
  Aug 10, 2018 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Android Pie statue erected at GooglePlex.

From Marketing Land
 
The science of storytelling
  Aug 10, 2018 by Peter Minnium

The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us.

 
Facebook to reveal country of origin behind Pages
  Aug 10, 2018 by Greg Sterling

New authorization for Pages "with large US audiences" will prevent posting by those who decline to complete the process.

 
How to rev up your page speed for better website performance
  Aug 10, 2018 by Jeremy Knauff

Improving page speed isn't some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.

 
Structuring paid search campaigns: Segmentation vs. aggregation
  Aug 10, 2018 by Megan Taggart

Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.

 
5,000+ Martech Tools: What's a marketer to do?
  Aug 10, 2018 by Digital Marketing Depot

You've seen the martech landscape graphic with 5,000+ logos. You're adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.

 
How to take advantage of Facebook's Advanced Matching Pixel
  Aug 9, 2018 by Justin Freid

If you're not using Facebook's Advanced Matching Pixel, contributor Justin Freid says you're missing out — and he explains why you need to adopt it.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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