What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions.
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin's most recent "The State of Digital Advertising" report. But are your conversions keeping pace?
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.
Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts.
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business's website on their smartphones, they often convert in the most convenient and natural way: by calling.
Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!
沒有留言:
張貼留言