SearchCap: Link building tools, Salesforce gets a new co-chief executive & more

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Link-building tools you may not know about   Aug 13, 2018 by Julie Joyce Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts.

From Search Engine Land

Cameos on Google: How famous people get their video answers into Google search   Aug 10, 2018 by Barry Schwartz With new iOS app, celebrities answer questions in short videos that then appear in search results.

From Marketing Land

'Martech' is more than software. It's a tribe. Join us in Boston.   Aug 13, 2018 by Marketing Land "Martech" isn't shorthand for "marketing technology." It's the intersection of marketing, technology and management that fires the imagination and enables the possible: silos come down, agility increases and customer satisfaction soars. Join the community of marketing leaders who share this "grand view" at MarTech®, October 1-3 in Boston.

Salesforce promotes COO Keith Block to co-chief executive   Aug 13, 2018 by Robin Kurzer The former Oracle executive will share leadership with chairman and co-founder Marc Benioff.

The United States finally starts to talk about data privacy legislation   Aug 13, 2018 by Robin Kurzer Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously.

Search News From Around The Web

10 Ways to Improve Conversion Rates Your Competitors Have Overlooked, KoMarketing

Are You Really Smart About How AI Works in Marketing?, Content Marketing Institute

How Organic Distance Based Search Results May Be Demoted, GoFishDigital

Non-Branded Campaigns: the Missing Ingredient to PPC Strategy, PPCHero

Setting Up Google Tag Manager for Additional Ad Platforms, Clix Marketing

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