SearchCap: Old content in Google, CRO tools, missing mobile opportunities & more

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Old content still showing up in Google search results? Google might not find that content important   Aug 17, 2018 by Barry Schwartz Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their index.

From Search Engine Land

15 questions to ask yourself before publishing a new landing page   Aug 17, 2018 by Jacob Baadsgaard Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.

CRO tools to help you boost your SEO efforts   Aug 17, 2018 by Stephanie LeVonne Is your site getting a lot of traffic? If yes, great! But your work is not over. Contributor Stephanie LeVonne says it's time to implement a conversion rate optimization campaign. Here are four tools to help.

Search in Pics: Google beach party, beer pong & blue pool table   Aug 17, 2018 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

From Marketing Land

The Google expanded text ad CTR lift that never was   Aug 17, 2018 by Andy Taylor Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.

The ultimate guide to using Bing Webmaster Tools – Part 3   Aug 17, 2018 by Christi Olson Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing Webmaster Tools.

Are you holding your funnel accountable?   Aug 17, 2018 by Amy Bishop Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer's funnel and determine how they will be measured.

LinkedIn set to launch redesigned Groups platform by end of August   Aug 17, 2018 by Amy Gesenhues The company sent a notification email to Group managers outlining coming changes.

Google's political ad transparency report & library offers more accountability around election ads   Aug 17, 2018 by Amy Gesenhues Announced in May, Google's political ad transparency report and the accompanying political ad library are now available.

Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates   Aug 17, 2018 by Amy Gesenhues As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features this week.

Report says Google to launch own smart display in time for holidays   Aug 17, 2018 by Greg Sterling Google has the chance to get it right where Amazon and others have so far failed.

Google clarifies it does capture location data after Location History is turned off   Aug 16, 2018 by Greg Sterling The company issued a correction on a help page following a story by the AP.

Who's really winning the smart speaker market, Amazon or Google?   Aug 16, 2018 by Greg Sterling Estimates released today by Canalys are very different from figures that Strategy Analytics also published this week.

Search News From Around The Web

Google Now Displays Pending Edits in Knowledge Panels, Local Search Forum

SEO Citations Study: How Many Citations Do Local Businesses Have?, BrightLocal

Server Side Rendering For Dummies (& Non-Technical SEO Decision-Makers), Local SEO Guide

The Criteria Pros Use to Qualify High Authority Link Opportunities, Buzzstream

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