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2018年8月23日 星期四

SearchCap: SMX East benefits, US wireless carrier report, Bing Webmaster Tools & more

 


 
Featured story
 

Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier

 

Aug 23, 2018 by Greg Sterling

Carrier saw an average ranking position of 1.9 for product queries and 5x better conversions than other channels.

 
From Search Engine Land
 
The ultimate guide to using Bing Webmaster Tools – Part 4
  Aug 23, 2018 by Christi Olson

In Part 4 of this special series, Contributor and Bing Chief Evangelist Christi Olson reviews widgets, copyright removal notices, webmaster tools API, specialty sections and how to contact support if you need assistance.

 
8 reasons why you should be at SMX East
  Aug 23, 2018 by Search Engine Land

If you want actionable search marketing tactics from experts who are driving real results, attend Search Engine Land's SMX® East, October 24-25 in New York City. Here are 8 reasons to join us. 

 
Updated for 2018! Enterprise Local Marketing Automation Platforms: A Marketer's Guide
  Aug 23, 2018 by Digital Marketing Depot

US local advertising revenues are expected to reach $151.2 billion in 2018, representing a 5.2 percent year-on-year increase from $143.8 billion in 2017 — the largest annual increase in five years, according to research firm BIA/Kelsey's US Local Advertising Forecast 2018.

From Marketing Land
 
The worlds of brand and trade marketing need to unite
  Aug 23, 2018 by Andrew Waber

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here's how to make this tactical and strategic alignment a reality.

 
Ask An SMXpert – Significant changes to local search
  Aug 23, 2018 by Debra Mastaler

Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and tactics to help you succeed in local search.

 
Facebook bans an app once used by 4M people, suspends 200 more
  Aug 23, 2018 by Amy Gesenhues

Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before 2012.

 
Get started with marketing automation–learn the terms you need to know
  Aug 23, 2018 by Digital Marketing Depot

For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it's time to get familiar with some basic automated marketing and sales concepts.

 
Survey: Teens cutting back on mobile screen, social media time
  Aug 23, 2018 by Greg Sterling

A majority of teens said they're consciously reducing social media, video games and mobile phone time.

 
Facebook launches Ad Archive API for political ads with limited release
  Aug 23, 2018 by Amy Gesenhues

Facebook says it is offering the API to a select group before making it available more broadly.

 
Facebook clarifies Custom Audience list management terms for agency-advertiser relationships
  Aug 22, 2018 by Amy Gesenhues

After receiving questions from advertisers about recent updates to Custom Audience terms, Facebook has updated its policies to be more clear.

 
Facebook rolls out mobile-first video creation tools for advertisers
  Aug 22, 2018 by Robin Kurzer

Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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