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2018年9月25日 星期二

Adobe’s new Virtual Analyst, USA Today uses AR to promote podcasts & ‘Alexa everywhere'

 


 
Featured story
 

How USA Today uses AR to promote a podcast series

 

Sep 24, 2018 by Barry Levine

"The City" series begins Monday, boosted by a multi-platform promotional effort that includes a 3D AR visualization with images, 3D animation and audio clips.

 
From MarTech Today
 
Adobe's new Virtual Analyst doesn't need questions to provide answers
  Sep 24, 2018 by Barry Levine

The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being asked.

 
What's a CDP? Does your company need one?
  Sep 24, 2018 by Digital Marketing Depot

Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data […]

From Marketing Land
 
Learn about people-based marketing from eight experts
  Sep 24, 2018 by Digital Marketing Depot

For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touch points and devices. Marketers must embrace a paradigm shift: They must stop targeting personas and start targeting people.

 
Amazon launches a dozen new devices to put 'Alexa everywhere'
  Sep 21, 2018 by Greg Sterling

Company is in a race with Google to control the smart home.


 
 

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