Tobii’s web-based eye tracking, IAS’ media quality report & Parse.ly/Notablist open up internal data

Featured story

Tobii releases web-based eye tracking for UX testing   Sep 26, 2018 by Barry Levine This is the first web-based product by the Swedish company, whose other trackers required lab conditions or software downloads.

From MarTech Today

IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers   Sep 26, 2018 by Robin Kurzer While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching up.

Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens   Sep 26, 2018 by Barry Levine Separately, the two marketing intelligence companies are choosing to make available valuable information from their platforms.

Planning and creating the perfect landing page   Sep 26, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website. Download your copy to find out: […]

From Marketing Land

Attorneys General take aim at tech companies with potential multistate action   Sep 26, 2018 by Greg Sterling The Tuesday meeting in Washington made an inquiry into questions of antitrust and consumer data privacy more likely.

Join us next week at MarTech for expert-level strategies and insights   Sep 25, 2018 by Scott Brinker Aligning marketing, technology and management is essential to your company's success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for the perspectives, frameworks and best practices you need to deliver exceptional results for your organization.

From Around The Web

11 Predictions For The Future Of AR And VR In Marketing And Advertising, www.forbes.com

Facebook unveils standalone $399 Oculus Quest virtual reality headset, shipping next spring – GeekWire, www.geekwire.com

How brands are using weather data to unleash the power of AI | IBM Watson Advertising - Ad Age, adage.com

Vt. lawmakers explore expanding personal data protections, www.mynbc5.com

Why Enterprises are Looking to Blockchain for Better Data Privacy, www.cmswire.com

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