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2018年9月28日 星期五

Marketing Day: Facebook security breach, the 4 forces of marketing operations & more

 


 
Featured story
 

50 million Facebook user accounts hacked

 

Sep 28, 2018 by Amy Gesenhues

After discovering the security breach on September 25, Facebook says it doesn't know if any information was accessed.

 
From Marketing Land
 
For Scott Brinker, marketing is designed to balance the '4 Forces'
  Sep 28, 2018 by Barry Levine

In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization.

 
Facebook targets ads with data users didn't share with the platform
  Sep 28, 2018 by Amy Gesenhues

Researchers reveal Facebook is using phone numbers identified via friends' contact lists and numbers entered for two-factor authentication to target ads.

 
33Across launches 'first open exchange with only viewable inventory'
  Sep 27, 2018 by Barry Levine

The ad platform's new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee 'superfluous.'

 
Video platform Innovid launches first multi-platform OTT video-ad composing tool
  Sep 27, 2018 by Barry Levine

The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Findera search engine helps recruiters find talent, sales find leads
  Sep 28, 2018 by Barry Levine

The San Francisco-based startup's new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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