網頁

2018年9月26日 星期三

Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’

 


 
Featured story
 

With Customer 360, Salesforce brings a single customer view to its B2C side

 

Sep 25, 2018 by Barry Levine

Now available in a private pilot, it offers a 'federated solution' that ties existing silos of data into one profile and ID.

 
From MarTech Today
 
Feds call for public comments on US privacy legislation ahead of Wednesday's Senate hearing
  Sep 25, 2018 by Robin Kurzer

Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy legislation.

 
Thunder announces first ad platform using LiveRamp's entire identity graph for personalization, measurement
  Sep 25, 2018 by Barry Levine

The creative ad platform/server now describes itself as the only 'people-based ad server' covering LiveRamp's hundreds of millions of profiles.

 
Join us next week at MarTech for expert-level strategies and insights
  Sep 25, 2018 by Scott Brinker

Aligning marketing, technology and management is essential to your company's success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for the perspectives, frameworks and best practices you need to deliver exceptional results for your organization. MarTech is coming to Boston next week — October 1-3 — and […]

 
Salesforce, Apple partner to spur mobile enterprise development
  Sep 25, 2018 by Robin Kurzer

Salesforce is redesigning its iOS app and launching an SDK and training program for developers.

 
Salesforce launches Einstein Voice for 'conversational CRM'
  Sep 25, 2018 by Greg Sterling

Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers.

 
Conductor CEO Besmertnik discusses vision of 'ethical marketing'
  Sep 25, 2018 by Greg Sterling

To win as a marketer in the long term, you have to 'remember the people on the other side of the screen,' he says.

From Marketing Land
 
Snapchat partners with Amazon to let users shop from pictures
  Sep 24, 2018 by Amy Gesenhues

Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon.


 
 

Attend MarTech Conference: October 1-3, 2018 in Boston

Join the martech community and tackle transformation at the intersection of marketing and technology. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. View pass options and register now!

 

Connect with us on:

Get the MarTech Today App:


Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

沒有留言:

張貼留言