SearchCap: Google family led icon, link building and SEO audits

Featured story

Google adds new 'family-led' attribute to Google My Business profile   Sep 28, 2018 by Barry Schwartz Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings.

From Search Engine Land

A basic SEO audit for small businesses   Sep 28, 2018 by Marcus Miller Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started.

Link building in the age of content skeptics   Sep 28, 2018 by Chris Sherman When Google appeared on the scene two decades ago, it quickly outshone popular search engines such as AltaVista, Infoseek and Lycos for two primary reasons. First, most search services were caught up in what would prove to be a fatal fad: turning their home pages into a "portal" for the internet while neglecting their core […]

From Marketing Land

50 million Facebook user accounts hacked   Sep 28, 2018 by Amy Gesenhues After discovering the security breach on September 25, Facebook says it doesn't know if any information was accessed.

For Scott Brinker, marketing is designed to balance the '4 Forces'   Sep 28, 2018 by Barry Levine In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization.

Facebook targets ads with data users didn't share with the platform   Sep 28, 2018 by Amy Gesenhues Researchers reveal Facebook is using phone numbers identified via friends' contact lists and numbers entered for two-factor authentication to target ads.

Search News From Around The Web

Google CEO will testify before U.S. House panel in November, Reuters

Google could pay Apple $9 billion this year to be the default search engine on iPhones, Business Insider

Google Executive Declines to Say If China Censors Its Citizens, The Intercept

How Google became an architect of reality, Slate

Possible Google Search Algorithm Update On September 27th, Search Engine Roundtable

Surprising SEO A/B Test Results - Whiteboard Friday, Moz

Wear OS review: Google puts usability first, Engadget

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