SearchCap: Google Smart Bidding, SEO content style guides & Google’s 20th anniversary

Featured story

Solving complex SEO problems when standard fixes don't apply   Sep 25, 2018 by Chris Sherman Even experienced SEOs occasionally face challenges where traditional best practices fail.

From Search Engine Land

Google adds Smart Bidding for Search Partners   Sep 25, 2018 by Ginny Marvin Smart Bidding may be used instead of smart pricing when conversion tracking is enabled.

We're hiring: Help digital marketers advance their thought leadership   Sep 25, 2018 by Search Engine Land Staff Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands Search Engine Land, Marketing Land and MarTech Today.

Google announces cards, discovery tools, revamped image search at 20th anniversary event   Sep 24, 2018 by Greg Sterling Most of the new features were for mobile devices and focused on structured data and machine learning.

From Marketing Land

Digital marketers: Instagram co-founders' departure won't slow ad growth   Sep 25, 2018 by Amy Gesenhues CEOs from Socialbakers and Steelhouse say CEO Kevin Systrom and CTO Mike Krieger's departures will not impact Instagram's ad business.

How to create a style guide for your SEO content writers   Sep 25, 2018 by Jessica Foster To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time.

Have retail email marketers finally reached the mobile tipping point?   Sep 25, 2018 by Kyle Henderick With half of all email-driven orders originating on smartphones, it's important to make it easy to engage on mobile. Here's a look at how you can boost average order values on mobile devices.

Salesforce, Apple partner to spur mobile enterprise development   Sep 25, 2018 by Robin Kurzer Salesforce is redesigning its iOS app, launching an SDK and training for other businesses.

Snapchat partners with Amazon to let users shop from pictures   Sep 24, 2018 by Amy Gesenhues Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon.

How to make a big impact with a small influencer marketing budget   Sep 24, 2018 by Dan Bagby So you want to try influencer marketing, but you aren't ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank.

Search News From Around The Web

Google Is Improving the Capabilities of Dynamic Search Ads, 3Q Digital

How to Get More Reviews on Google, Vertical Measures

Marginal losses: the hidden reason your SEO performance is lagging, Distilled

SEO: Use 'Niche Down' Keyword Research for Content Ideas, Practical Ecommerce

Survey: Multi-Location Brands' Most Effective Local Marketing Tactics, Street Fight

Tracking UAC Performance Through Third-Party App Analytics, PPC Hero

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