LiveRamp targets CTV, location vendor Teemo scores with consent and cybersecurity for marketers

Featured story

LiveRamp gives advertisers a way to target users across all of their CTV interactions   Feb 11, 2019 by Robin Kurzer The platform has extended its identity resolution capabilities to include OTT and digital TV users.

From MarTech Today

Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates   Feb 11, 2019 by Greg Sterling Teemo says that transparency gives consumers a sense of control and they respond positively as a result.

How to Prepare for a Successful Marketing Analytics Implementation   Feb 11, 2019 by Digital Marketing Depot Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Join us to learn best […]

From Marketing Land

Cybersecurity for marketers: Teamwork is key to protect data   Feb 11, 2019 by Sam Bocetta Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.

From Around The Web

"Amazon Live" is the retailer's latest effort to take on QVC with live-streamed video, TechCrunch

How Facebook Has Changed Computing, WIRED

3 Ways Customer Data Platforms Can Help Rescue Retail, www.destinationcrm.com

Debunking the Biggest Artificial Intelligence Myths in Marketing, aithority.com

The history of the chatbot: Where it was and where it's going, www.information-age.com

Why We Need More Visibility Into The Social Media Analytics Algorithms We Use, www.forbes.com

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